pure beauty visual creative
reacle brand identity
eazel ∙ Content Strategy
eazel ∙ aritst book
stonehenge ∙ luck u collection
Salvatore Ferragamo ∙ Gancini collection
seoul selection brand identity
USOFLIX ∙ ai flim EXHIBITION @ coex
usoflix ∙ camping
usoflix ∙ spa
jestina ∙ wish j collection
jestina ∙ holiday campaign film
jestina ∙ lock bag collection
Salvatore Ferragamo x sokidahi
Salvatore Ferragamo watch collection
pureal ai brand film
jestina ∙ BREEZE collection
oLYMPIC365CLINIC brand identity
oLYMPIC365CLINIC website
iiac website
jestina ∙ holiday campaign
tap website
eazel ∙ newsletter Visual Communication
eazel ∙ Social Media Visuals
exhibiton ∙ one piece
art collection from a to z book
exhibition ∙ happening now art in 2024
eazel ∙ audio story narrative
jestina ∙ unis collection
lloyd campaign
lloyd ∙ everlest love colloection
lloyd ∙ sns creative storytell
lloyd ∙ modern british collection
aromatica x osiyoung
aromatica Visual Storytelling
aromatica x dayzdayz 
aromatica flim
MICHEL HERBELIN digital Campaign
stonehenge digital campain(sub)
 ∙ Visual Storytelling
stonehenge digital campain ∙ Visual Storytelling
stonehenge BRAND IDENTITY & PACKAGE RENEWAL
stonehenge ∙ love duet collection
stonehenge ∙ love collection
jestina ∙ eter collection Campaign
mori x stonehenge
d1 millano brand campiagn
trois rois Brand Identity
stonehenge ∙ s-link collection
jestina ∙ clovia collection

stonehenge ∙ stella collection

aigner digital Campaign
paul smtih digital campain
junghans digital Campaign
mondaine x helvetica
mondine Creative Content
love with you collection
rosmoment ∙ Campaign Film
rosemoment rose collection
박경란
PARK KYUNG RAN

creative director


관찰과 본능, 그리고 응시를 통해 브랜드의 본질을 설계하는 크리에이티브 디렉터 입니다. 껍질 속에 숨겨진 브랜드의 진실을 집요하게 추적하고(Peeping), 그 이면에서 남들이 보지 못한 가치를 발견합니다. 익숙한 경험으로부터 파생되는 보편적인 감정들을 섬세하게 길어 올려, 브랜드가 닿을 수 있는 크리에이티브의 영역을 무한히 확장합니다. 단단한 시스템을 구축하는 논리와 감각적인 리듬을 부여하는 직관 사이에서, 브랜드의 모든 궤적을 하나의 완성된 세계관으로 부화(Hatch)시킵니다.

A creative director who designs the essence of brands through observation, instinct, and the gaze. I tenaciously trace the truth of a brand hidden inside its shell (Peeping) and discover values that others miss. By drawing out subtle emotions derived from familiar experiences, I infinitely expand the realm of creative possibilities for a brand. Between the logic of building solid systems and the intuition of imparting sensory rhythms, I hatch the entire trajectory of a brand into a complete universe.


Expertise

Brand Identity & Strategy
Creative Content & Motion
Spatial Experience
Visual Communication
AI Vusiual Artist career

2025 ~ peeping egg ceo
            HTRACKER CO CREATIVE DIRECTOR
2023 - 2025 EAZEL(ART) VISUAL CREATIVE DIRECTOR
2022 - 2023 ELAND FASHION GROUP (LLOYD) VISUAL CREATIVE DIRECTOR
2022 - 2022 AROMATICA CREATIVE VIDEO DIRECTOR
2018 - 2022 WOORIMFMG (FASHION GROUP) VISUAL / CREATIVE CONTENT DESIGNER
2017 - 2018 SEMES (SAMSUNG GROUP) GRAPHIC&VIDEO DESIGNER
2015 - 2017 SANSUNG (LED) GRAPHIC&VIDEO DESIGNER

FREELANCER(~ING)
creative contents DIRECTor
브랜딩, 브랜드 캠페인 기획 및 캠페인 제작 진행, BX/BI 기획, AI 비디오아티스트 활동중


Identity AISpaceWebsiteMotion


Graphic