pure beauty visual creative
reacle brand identity
eazel ∙ Content Strategy
Patek Philippe Private Invitation

chorpard digital campaign
eazel ∙ artist book

Salvatore Ferragamo ∙ Gancini collection

USOFLIX ∙ ai flim EXHIBITION @ coex
stonehenge ∙ luck u collection
usoflix ∙ camping
usoflix ∙ spa
jestina ∙ wish j collection
seoul selection brand identity
Vertical line ∙  ai flim 
jestina ∙ holiday campaign film
jestina ∙ lock bag collection
Salvatore Ferragamo x soki

Salvatore Ferragamo watch collection
Salvatore Ferragamo ∙ Gancini
jestina ∙ holiday campaign
oLYMPIC365CLINIC brand identity
oLYMPIC365CLINIC website
jestina ∙ BREEZE collection
iiac website
tap website
eazel ∙ newsletter Visual Communication
eazel ∙ Social Media Visuals
exhibiton ∙ one piece
art collection from a to z book
exhibition ∙ happening now art in 2024
eazel ∙ audio story narrative
jestina ∙ unis collection
lloyd campaign
lloyd ∙ everlest love colloection
lloyd ∙ sns creative storytell
lloyd ∙ modern british collection
aromatica x osiyoung
aromatica Visual Storytelling
aromatica x dayzdayz 
aromatica film
MICHEL HERBELIN Campaign film
stonehenge digital campaign(sub)
 ∙ Visual Storytelling
stonehenge digital campaign ∙ Visual Storytelling
stonehenge BRAND IDENTITY & PACKAGE RENEWAL
luck u creative
stonehenge ∙ love duet collection
stonehenge ∙ love collection
jestina ∙ eter collection Campaign
mori x stonehenge
d1 millano brand campiagn
trois rois Brand Identity
stonehenge ∙ s-link collection
jestina ∙ clovia collection

stonehenge ∙ stella collection

aigner holiday Campaign
paul smith digital campaign
junghans digital Campaign
rosemoment rose collection
mondaine x helvetica
mondaine Creative Content
love with you collection
rosmoment ∙ Campaign Film
pureal ai brand film


BRAND : LLOYD
PROJECT : modern british collection campaign

Creative direction/ art direction /Concept Development/ visual art design

로이드 'Modern British' 컬렉션은 영국의 클래식한 미학을 동시대적인 감성으로 큐레이션하여, 브랜드의 새로운 비쥬얼 캠페인 입니다. 볼드함의 무게감 있는 제품의 특징을 전통적인 '브리티쉬 럭셔리'가 가진 절제미를 바탕으로, 현대 여성의 일상 속에 자연스럽게 스며드는 세련된 우아함을 구축하는 데 집중했습니다.