pure beauty visual creative
reacle brand identity
eazel ∙ Content Strategy
Patek Philippe Private Invitation

chorpard digital campaign
eazel ∙ artist book

Salvatore Ferragamo ∙ Gancini collection

USOFLIX ∙ ai flim EXHIBITION @ coex
stonehenge ∙ luck u collection
usoflix ∙ camping
usoflix ∙ spa
jestina ∙ wish j collection
seoul selection brand identity
Vertical line ∙  ai flim 
jestina ∙ holiday campaign film
jestina ∙ lock bag collection
Salvatore Ferragamo x soki

Salvatore Ferragamo watch collection
Salvatore Ferragamo ∙ Gancini
jestina ∙ holiday campaign
oLYMPIC365CLINIC brand identity
oLYMPIC365CLINIC website
jestina ∙ BREEZE collection
iiac website
tap website
eazel ∙ newsletter Visual Communication
eazel ∙ Social Media Visuals
exhibiton ∙ one piece
art collection from a to z book
exhibition ∙ happening now art in 2024
eazel ∙ audio story narrative
jestina ∙ unis collection
lloyd campaign
lloyd ∙ everlest love colloection
lloyd ∙ sns creative storytell
lloyd ∙ modern british collection
aromatica x osiyoung
aromatica Visual Storytelling
aromatica x dayzdayz 
aromatica film
MICHEL HERBELIN Campaign film
stonehenge digital campaign(sub)
 ∙ Visual Storytelling
stonehenge digital campaign ∙ Visual Storytelling
stonehenge BRAND IDENTITY & PACKAGE RENEWAL
luck u creative
stonehenge ∙ love duet collection
stonehenge ∙ love collection
jestina ∙ eter collection Campaign
mori x stonehenge
d1 millano brand campiagn
trois rois Brand Identity
stonehenge ∙ s-link collection
jestina ∙ clovia collection

stonehenge ∙ stella collection

aigner holiday Campaign
paul smith digital campaign
junghans digital Campaign
rosemoment rose collection
mondaine x helvetica
mondaine Creative Content
love with you collection
rosmoment ∙ Campaign Film
pureal ai brand film


BRAND : jestina
PROJECT : j.lock bag collection

Creaitve direction/ art direction /Concept Development/ visual art design

제이에스티나 ‘J락(J.LOCK)’ 컬렉션은 제품의 핵심 아이덴티티인 시그니처 턴락(Turn-Lock) 장식을 구조적인 미학으로 재해석하여, 가상의 환상 공간 속에서 제품의 본질을 집중시킵니다. 단순히 가방의 외형을 노출하는 것을 넘어, 금속 소재가 가진 견고한 물성이 부드러운 가죽과 만나 하나의 완벽한 오브제로 탄생하는 과정을 시각적 서사로 구축합니다.